Schwarzkopf LIVE partners with Cancer Hair Care
For many of us, hair is more than just a style or colour, it’s a way of expressing yourself and creating your own identity. It can change your mood, confidence and well-being. No one understands this more than those experiencing hair loss due to the effects of cancer, which makes the work of Cancer Hair Care so lifechanging.
Cancer Hair Care is the UK’s leading hair loss support charity, they offer free expert advice and support on all aspects of hair loss, hair loss prevention (scalp cooling) and hair care, before, during and after cancer treatments. They also offer support to people with non-cancer treatment related hair loss and provide free online resources, workshops, guidance, as well as attend hospital clinics and share inspiring stories.
Refinery 29 (R29), as the media partner, and Schwarzkopf LIVE have joined forces to highlight the incredible work the charity does through the stories of its ambassadors. R29, VICE-owned, is a multinational digital media and entertainment platform that focuses on young women. Through their popular “Hair Me Out” video series and digital communication channels, together with Schwarzkopf LIVE, they are raising awareness of the services provided by Cancer Hair Care and showcasing the positive impact the charity has on thousands of lives.
Hair Me Out is R29’s long-running hair transformation series – from colouring to cutting, curling and braiding, the series captures it all from start to finish.
However, as everyone knows, it’s not ‘just hair’. Each video is underpinned by the subject’s personal story of why they are undergoing this change and what it means to them.
One special episode with Schwarzkopf LIVE and Cancer Hair Care, features the charity’s founder Jasmin Julia Gupta, as the expert voice and hair stylist, talking to one of the ambassadors about her personal experience. Julie’s hair has always been a big part of her life. While having her hair cut and styled, she opens up about her struggles during her cancer treatment and why she was so grateful to have found the charity.
This project has been an incredible learning experience for the LIVE brand. We have learned so much more about hair and its impact on people’s identity, whilst at the same time supporting a great cause. This collaboration is really important to the brand, opening doors for future opportunities to connect with our communities.
Schwarzkopf LIVE Team
