Henkel’s Consumer Brands (HCB) business has launched a new, disruptive premium colour and care detergent in the UK and Ireland under the iconic British brand name, Dylon. Dylon detergent has a patent-pending triple renew formula which cleans gently, revitalises colours and renews fibres to make your clothes look and feel like new again, in only 10 washes.
Henkel launches new Dylon Detergent across the UK and Ireland
Dylon is the only detergent in the market that can revitalise your old staple pieces or simply restore the brightness of your new clothes. Detergents with heavy stain removal properties damage the fibres of clothes, making them discoloured, resulting in an average of 36kg of clothes being thrown away by one person every year. Unlike mainstream detergents that can cause fabric pilling, Dylon’s formula is designed to be gentle on fibres. This is achieved through the use of mild surfactants combined with its patent-pending 'renew' technology. By combining cleaning power with a gentle, fabric-caring formulation, Dylon cleans just as well but produces even softer results.
Not only can Dylon Detergent help make your clothes last significantly longer, it’s also friendlier to your laundry load. Coming with a balanced footprint that boasts zero production waste from plant to landfill, it’s produced with 100% renewable energy, with bottles also made of 50% recycled plastic.
Furthermore, the one-of-a-kind formula is available for four different washing needs: Colour, Dark, Blossom, and Sport, with all variants offering a gentle clean that still effectively remove stains.
- Colour Detergent:
Suitable for all coloured clothes, it renews colours and fibres like never seen before. The colour variant is also available as caps and additionally as liquid with the premium and floral scent, Blossom Detergent. - Dark Detergent:
Suitable for all black and dark clothing, the dark variant is available in the premium and floral scent and available as caps. - Sport Detergent:
Suitable for all activewear, the sport variant helps to remove malodour that tends to build up on activewear. The triple renew technology helps activewear retain its elasticity, whilst restoring breathability on the materials.
